The Creative Process
The creative process is indeed a process. Even though deadlines are necessary and helpful, good design takes time. It takes time to do it, and it takes time not to do it also. The not-doing time is often the most significant. I can work as hard as I can for as long as I can and think that I have achieved something. And I have.
But when I go away from the work and come back again in a day or two, I immediately see what it needs that I didn't see on the first pass. There is no way to do this without actually going away and coming back, even if it's just for a couple of minutes.
Make it as simple as possible.
But no simpler.
~ Albert Einstein
And then there is revelation, which is not actually revelation—it is synthesis, also a time-based process. It is a seemingly sudden coming together that takes place through the agency of attention and intention.
The designer's most useful tool is trial and error... just like life. It's not random trial and error; it is thoughtful, educated, inspired and discriminating trial and error. I need to try my ideas to see if they work.
When I am working for a client, however much I apply my own vision and expertise to the job, it is always a true collaboration. I strive to give you a result that satisfies your need and brings new inspiration and value to your project.
The designer's most useful tool is trial and error... just like life. It's not random trial and error; it is thoughtful, educated, inspired and discriminating trial and error. I need to try my ideas to see if they work.
When I am working for a client, however much I apply my own vision and expertise to the job, it is always a true collaboration. I strive to give you a result that satisfies your need and brings new inspiration and value to your project.