Print Marketing Design
In spite of the almighty screen, print remains an important tool in marketing goods and services. A print piece stands alone; it has its own weight, texture, size and shape. You can touch and hold it. Sure you can read your ipad that way too, but because your ipad is simply a portal into an endless and crowded world of options, it cannot offer the intimacy and sensuality of a printed object.
Three front covers: a menu and two brochures . . . (all with logos I designed)
Click on the images for a better view.
Click on the images for a better view.
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For a number of years I made the summer season marketing brochure for The Barnstormers Theatre in Tamworth, NH. I designed it, wrote the copy and created the play illustrations. The brochure is six panels and folds down to 9 x 4 inches. It needs to fulfill two central purposes: One is to give substantive information about the upcoming season—what and when are the plays. The other purpose is to attract and encourage people to visit The Barnstormers and enjoy the thrill and pleasure of live theatre.
One side of a two-color, tri-fold brochure, front, back and inside panel:
The picture side of a folded six-panel brochure for The Barnstormers Comprehensive Campaign.
Most of the text was on the other side.
Most of the text was on the other side.
Below are pdfs of booklets I wrote and designed for two theatre companies' campaigns
that you can download and view.
The Barnstormers Theatre
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| TBCCbooklet.pdf |
Advice To The Players
Sustainable Growth Campaign 2014-2016
Sustainable Growth Campaign 2014-2016
| ATTPbooklet.pdf |